What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Jim Burke Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Shelby County Humane Society

Bagley Junior High School

Children's of Alabama

Did Jim Burke Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Jim Burke Subaru

Subaru and Jim Burke Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves to Help- Camilla J. - Camilla J

Imagine worrying about staying warm as the nights grow colder. For more than 500,000 Americans experiencing homelessness, this is the reality they face every night. Through our Love Promise, which is a commitment to supporting our communities, Subaru and our retailers are taking action by partnering with local homeless shelters to personally deliver water-resistant blankets and warm socks to help those in need. For the month of November Jim Burke Subaru is supporting First Light Shelter ( Center for Homeless Women & Children) to help people in need this winter!

First Light
Subaru Loves to Help- Camilla J.

Shelby Humane - Tree D

Subaru Loves Pets! Our vaccine clinic with Shelby County Humane Society was a success! Was a great turn out, thank you to Shelby County Humane Society with a great collaboration with Jim Burke Subaru we were able to vaccinate 118 and microchipped 53 pets.

Shelby Humane
Shelby Humane

Subaru Share the Love Event - Shannon W

Jim Burke Subaru is proud to announce, with the help of Subaru of America, we have raised over $10,000 for our hometown charity - Rising Hope Academy - during the Subaru Share the Love Event! Sean Willis, Jim Burke Subaru's General Manager, personally delivered the check and got to meet some of the Rising Hope students. Thank you to all who purchased a Subaru during our Share the Love Event to make this donation possible, and thank you to Shannon Weaver, Rising Hope's Executive Director, for hosting us! To learn more about Rising Hope Academy, please visit their website.

Rising Hope Academy
Subaru Share the Love Event

Subaru Share the Love Event - Kristine M

On December 2020, during this time of year, especially in 2020, we it is so important to give back to our community. During the Subaru Share the Love Event, Jim Burke Subaru will be donating a minimum of $50 for each vehicle sold or leased through January 4th to Rising Hope Academy.

Rising Hope Academy
Subaru Share the Love Event

Subaru Loves to Help- Lani P. - Lani P

In November 2021 through the Subaru Love Promise, Subaru and it’s retailers will be donating 50,000 blankets to nearly 600 local homeless shelters across the country in recognition of National Homeless Youth Awareness Month. More than 500,000 Americans experience homelessness each night and as we enter the season of giving and nights get colder, Jim Burke Subaru is supporting First Light Shelter (Center for Homeless Women & Children) to help people in need this winter.

First Light Shelter
Subaru Loves to Help- Lani P.

Community Volunteer Teams Make a Difference - Liz W

Meals on Wheels of Central Alabama would not be able to serve homebound seniors throughout Jefferson County without strong community partnerships. This October, a group of parishioners from Saint Luke's Episcopal Church stepped up to form a team of volunteer drivers and adopt a route. A lead volunteer will coordinate scheduling and communications within the team to ensure a long-term commitment to serving elderly neighbors in need. At volunteer orientation, the new team met one of Meals on Wheels of Central Alabama's biggest stars--the trust Subaru!

United Way of Central Alabama
Community Volunteer Teams Make a Difference

Make a Dog's Day! - Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Humane Society of NWGA (Northwest Georgia)
Make a Dog's Day!

Subaru "Loves to Care" with UAB - Katherine F

On June 10, 2019, the Alabama Gulf Coast Chapter and Jim Burke Subaru had the opportunity to deliver 80 blankets to the O’Neal Comprehensive Cancer Center at UAB. Upon arriving at the center, I met Danya and Hilary, Corporate Development & Special Events Coordinators. Cherita and Sean from Subaru also met us at the entrance with the blankets. These blankets will be distributed to patients at the cancer center to comfort them in their darkest hours. The O’Neal Comprehensive Cancer Center was very welcoming. The Cancer Center is the only National Cancer Institute-designated center located in a four-state area which includes Alabama, Mississippi, Louisiana, and Arkansas. They treat about 5,000 patients each year. Hilary let us know that many of the patients had been complaining that they were cold because they had actually run low on their stock of blankets at the center. We could tell that this delivery was very appreciated by everyone involved. Thank you to UAB O’Neal Comprehensive Cancer Center and Jim Burke Subaru, not only for providing and letting us distribute these blankets and messages of hope, but for helping LLS spread its mission to see a cancer free world.

The Leukemia & Lymphoma Society
Subaru "Loves to Care" with UAB

Shelby Loves Subaru - Cassidy P

Jim Burke Subaru has been a valued partner of Shelby Humane Society for more than 6 years. As a non-profit organization, the monetary donations we receive each year obviously make a huge impact on our organization, but Subaru's impact means so much more than that. This partnership is special to us in that this dealership is a county away - yet year after year, in collaboration with the ASPCA, invite us to their location for adoption events that see an increase in adoptions each and every year. Because of this, our reach has grown well past the confines of our county - and Jim Burke Subaru's commitment to Shelby Humane and animal welfare as a whole means so much to our organization and our community. We look forward to continuing this life-saving partnership for many years to come.

Shelby Humane Society
Shelby Loves Subaru

Jim Burke "Loves to Care" - Kate M

On August 16th, Jim Burke Subaru reminded our community how much they “Love to Care.” Jim Burke staff pulled up in a beautiful 2019 Subaru Ascent, fully loaded with a special delivery for UAB cancer patients and their families. For the third year in a row, Jim Burke Subaru has partnered with the Alabama chapter of The Leukemia & Lymphoma Society to deliver beautiful, soft blankets to those in their darkest hours. New in 2017, Subaru realized the need for comfort extended beyond the patients and began sharing art kits filled with markers, crayons, and other supplies to keep the little ones busy while their loved one goes through treatment. Care packages were delivered to UAB’s Young Supporters Board to be distributed to patients being treated in the UAB Cancer Center. Caring is in the very DNA of Subaru, and both LLS and UAB appreciate all they are doing on behalf of cancer patients in our community.

The Leukemia & Lymphoma Society
Jim Burke "Loves to Care"