The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Jim Burke Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Shelby County Humane Society
Bagley Junior High School
Children's of Alabama
 Subaru Love Promise Heart

Love Promise Stories from Jim Burke Subaru

Subaru and Jim Burke Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Make a Dog's Day!  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Subaru "Loves to Care" with UAB  –  Katherine F

On June 10, 2019, the Alabama Gulf Coast Chapter and Jim Burke Subaru had the opportunity to deliver 80 blankets to the O’Neal Comprehensive Cancer Center at UAB. Upon arriving at the center, I met Danya and Hilary, Corporate Development & Special Events Coordinators. Cherita and Sean from Subaru also met us at the entrance with the blankets. These blankets will be distributed to patients at the cancer center to comfort them in their darkest hours. The O’Neal Comprehensive Cancer Center was very welcoming. The Cancer Center is the only National Cancer Institute-designated center located in a four-state area which includes Alabama, Mississippi, Louisiana, and Arkansas. They treat about 5,000 patients each year. Hilary let us know that many of the patients had been complaining that they were cold because they had actually run low on their stock of blankets at the center. We could tell that this delivery was very appreciated by everyone involved. Thank you to UAB O’Neal Comprehensive Cancer Center and Jim Burke Subaru, not only for providing and letting us distribute these blankets and messages of hope, but for helping LLS spread its mission to see a cancer free world.

Shelby Loves Subaru  –  Cassidy P

Jim Burke Subaru has been a valued partner of Shelby Humane Society for more than 6 years. As a non-profit organization, the monetary donations we receive each year obviously make a huge impact on our organization, but Subaru's impact means so much more than that. This partnership is special to us in that this dealership is a county away - yet year after year, in collaboration with the ASPCA, invite us to their location for adoption events that see an increase in adoptions each and every year. Because of this, our reach has grown well past the confines of our county - and Jim Burke Subaru's commitment to Shelby Humane and animal welfare as a whole means so much to our organization and our community. We look forward to continuing this life-saving partnership for many years to come.

Jim Burke "Loves to Care"  –  Kate M

On August 16th, Jim Burke Subaru reminded our community how much they “Love to Care.” Jim Burke staff pulled up in a beautiful 2019 Subaru Ascent, fully loaded with a special delivery for UAB cancer patients and their families. For the third year in a row, Jim Burke Subaru has partnered with the Alabama chapter of The Leukemia & Lymphoma Society to deliver beautiful, soft blankets to those in their darkest hours. New in 2017, Subaru realized the need for comfort extended beyond the patients and began sharing art kits filled with markers, crayons, and other supplies to keep the little ones busy while their loved one goes through treatment. Care packages were delivered to UAB’s Young Supporters Board to be distributed to patients being treated in the UAB Cancer Center. Caring is in the very DNA of Subaru, and both LLS and UAB appreciate all they are doing on behalf of cancer patients in our community.

Jim Burke “Love to Care” for Cancer Patients  –  Kate S

On August 16th, Jim Burke Subaru reminded our community how much they “Love to Care.” Jim Burke staff pulled up in a beautiful 2019 Subaru Ascent, fully loaded with a special delivery for UAB cancer patients and their families. For the third year in a row, Jim Burke Subaru has partnered with the Alabama chapter of The Leukemia & Lymphoma Society to deliver beautiful, soft blankets to those in their darkest hours. Last year, Subaru realized the need for comfort extended beyond the patients and began sharing art kits filled with markers, crayons, and other supplies to keep the little ones busy while their loved one goes through treatment. Care packages were delivered to UAB’s Young Supporters Board to be distributed to patients being treated in the UAB Cancer Center. Caring is in the very DNA of Subaru, and both LLS and UAB appreciate all they are doing on behalf of cancer patients in our community.

Subaru Delivers Nutrition with a Smile  –  Trish H

On August 2nd, the Meals on Wheels of Central Alabama’s Subaru Outback delivered goodness in the form of non-perishable food to community seniors. The Meals on Wheels Outback went to Birmingham’s New Pilgrim Baptist Church to pick up food donated by the church to share with seniors in Birmingham’s West End area.Candice Harris, staff member of United Way of Central Alabama and volunteer with Meals on Wheels said, “Over the weekend, the church’s youth group had a crowd of more than 50 kids working together to sort and package bags of food for community seniors. The kids gave to a great cause and had fun doing it.”Thanks to the giving spirit of New Pilgrim Baptist Church, as well as Subaru, the pantries of seniors in Birmingham’s West End are a little fuller today.

Hot WHEELS for Meals on Wheels volunteer meetings!  –  Trish H

Here she goes again…United Way of Central Alabama's Meals on Wheels volunteer coordinator Maleia Tortorigi is off and running in the Meals on Wheels Subaru Outback to catch up with volunteers across Jefferson County, Alabama. Through more than 10 volunteer-appreciation events, she is meeting 100+ volunteers, many of whom have been delivering meals to homebound elderly citizens for years. She also loves meeting NEW volunteers in her new Subaru, and giving them test rides to deliver meals in the WHEELS that power our program!

Birmingham's Mayor Delivers  –  Meals on Wheels of Central A L

United Way of Central Alabama's Meals on Wheels program provides more than just a nutritious meal to homebound seniors in Jefferson County—the dedicated volunteers also use the daily visits to make sure critical needs of seniors are met. The network of over 500 volunteers grew last fall when the newly-elected Mayor of Birmingham Randall Woodfin (pictured above in the purple shirt) donated his time to the Meals on Wheels program, doing his part to ensure that seniors in his city are being looked after. The day began at United Way of Central Alabama when CEO and President Drew Langloh met with Mayor Woodfin to kickstart an action-packed week of service ahead of the mayor’s inauguration. “I thought it was important that we start all of our inaugural activities in the space of community service,” began Woodfin. “What better way to do that than to stand here and support not just United Way, but also Meals on Wheels.” After securing the hot meals and loading up a newly-donated Subaru Outback, one of 50 donated nationwide through the Subaru “Love Promise” Initiative, Woodfin and Langloh set off on their delivery route through the Norwood and Fountain Heights communities. The Mayor had the opportunity to listen directly to the concerns of these seniors, visiting with clients and providing contact that most homebound seniors wouldn’t see otherwise. Research shows that 1 in 6 seniors in Alabama struggle with hunger. With more than 21,000 homebound seniors in Jefferson County alone, the need for Meals on Wheels is greater than ever. Seniors participating in the program keep their independence and are able to stay in their homes, on top of combating hunger. United Way’s Meals on Wheels serves more than 187,000 meals a year, with a current waiting list of 1700. The more volunteer drivers the program gets, the more seniors they are able to serve. “This donation means we’re able to ramp up delivery and more efficiently get hot meals to those who truly need them most,” said Langloh. “We’re so grateful that Subaru chose our program to receive a vehicle, and even more excited to put it to work.”

Malachi Wilkerson Middle School  –  Davida J

Malachi Wilkerson Middle School is proud to be the 1st Birmingham City School to be the recipient of the Jim Burke Subaru Loves Learning Initiative Grant. The criteria is on a nomination basis, so hats off to the person that nominated us to receive these resources for our students. Today, we were presented with 150 6th - 9th grade Science related literature titles that will serve as a continuous and innovative way to bring Science alive in our school. A big thank you to Ms. Kayleigh Cruse and representative for delivering our books today. A special shout out to our Science Teachers: Ms. Shannon Parker, Dr. Jason Dunning, and Mrs. Lissa Blankenship.

Jim Burke Subaru Loves To Care for UAB Patients  –  Kate S

For the second year, Jim Burke Subaru has been showing how Subaru “Loves To Care” by delivering blankets to patients being treated for cancer at the University of Alabama in Birmingham (UAB) Comprehensive Cancer Center (CCC). During the month of June, visitors to Jim Burke were able to fill out cards with words of inspiration to accompany the blankets. In addition, Jim Burke delivered art kits for children at the hospitals to help entertain them during these difficult days. On June 22, 2017, Skip Luck and Kayleigh Cruise of Jim Burke Subaru partnered with Kate Siqueira of The Leukemia & Lymphoma Society to deliver these care packages to a representative of the UAB Young Supporters Board, Callen Clyce, to be distributed to their patients. When asked why Jim Burke participates in this event, Kayleigh described the unfortunate trend of employees whose lives have been touched by cancer which is why their store was excited to be able to share some comfort with the patients at UAB as we all work together towards finding a cure for blood cancers. Photo from left: Kayleigh Cruise, Skip Luck, Callen Clyce, Kate Siqueira

More Than Just Pet Adoptions  –  Cassidy S

We all feel great when dogs, puppies, cats, and kittens get adopted. But our mission goes well beyond that, and because of the support from Jim Burke Subaru and Subaru of America, we are able to accomplish more than just pet adoptions. Through collaboration with local vets, trainers, and other local businesses, our Pet Retention Program keeps pets in their homes while keeping the shelter population down. Here at SHS, we've seen that a lot of pet owners are at the end of their rope when they come to surrender their animal. These owners love their pets, but financial barriers keep them from being able to afford medical care, behavioral training and assistance, or simply a dog house or fence to protect the pets they love so dearly. This program, due in part to the generous support from Jim Burke Subaru and Subaru of America, allows us to assist these families with these financial burdens in order for them to keep their pet. Take Daisy for example. (pictured) Her life before adoption amounted to fending for herself and living alone in the wild. Having a home and a family was a huge adjustment, and she needed specialized training that her new dad just couldn't afford. Through our Pet Retention Program, we were able to assist her new dad in training costs, all without having Daisy returned to the shelter. She is now the happy dog she was always meant to be! Thank you Subaru for your generous support of SHS and all that we do TOGETHER to save pets in our community.

Bringing Warmth and Hope  –  Kayleigh C

On behalf of all of us at The Leukemia & Lymphoma Society (LLS), including millions of dedicated volunteers nationwide, we thank you and all your colleagues at Jim Burke Subaru for participating in the inaugural Subaru Love to Care Program with LLS. Your support means a great deal to us, in our efforts to fund more research to find cures for cancer, and improve the quality of life for blood cancer patients and their families. Additionally, your support and enthusiasm for the work of our local LLS Chapter creates a winning partnership in the community, and a powerful team supporting cancer patients! We are honored to work with you to bring comfort, support, and warmth to cancer patients during what is most likely the most difficult time in their lives. Someday Is Today, Louis J. DeGennaro, PhD President & Chief Executive Officer

Jim Burke Subaru partners with Bagley Junior High  –  Angela S

November 19, 2015 The faculty and staff of Bagley Junior High School wish to express our sincere gratitude to Jim Burke Subaru and Kayleigh Cruse, Internet Marketing Assistant, for the science school books donated through the Subaru Loves Learning program. In an ever-changing world, we strive to give our students the tools they need to be successful towards the goal of becoming college and career ready. This generous donation of science school books will enhance our student's learning, and will help to inspire them to want to learn more. As one of the smaller communities in the Jefferson County and Birmingham, AL area, we appreciate the kindness of Jim Burke Subaru and their support for the education of our students. Sincerely, Phil Ackerman, Principal Angela Strickland, Assistant Principal Pamela Barnes, Registrar

Subaru Loves Learning Book Drive - August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Bagley Junior High School in Jefferson County school district. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.