The 2023 Subaru Love Promise Community Commitment Award

The 2023 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Jim Burke Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Shelby Humane


Malachi Wilkerson Middle School

Shelby Humane

Ascension St. Vincent's

Did Jim Burke Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Jim Burke Subaru

Subaru and Jim Burke Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Share the Love® - Cherita M

As part of the annual Subaru Share the Love Event, Jim Burke Subaru has partnered with a local charity, Shelby Humane, as our hometown charity, We thank you and your team for your hard work and dedication. Presenting our check to Catherine and Saundra is Sean Willis & Cherita McCants of Jim Burke Subaru.

Shelby Humane
Subaru Share the Love®

Subaru Loves the Earth - Cherita M

Over the past five years, Subaru and participating retailers have partnered with TerraCycle® by collecting hard-to-recycle trash that is transformed into useful goods that benefit our communities. So far, over 8 million pieces of trash has been kept out of landfills. Find a participating retailer and learn more about how we’re making our world a more sustainable place. Jim Burke Subaru team would like to thank Ms. Trudy & UAB Recycling Center for letting us bring our items to the facility.

UAB Recycling
Subaru Loves the Earth

Jim Burke Subaru is giving comfort and warmth to those experiencing homelessness. - Cherita M

Imagine having to go without something as simple as a pair of socks, wondering how you’ll keep your feet warm and dry as it gets colder outside. It’s something many of us have never had to consider, but for millions of people experiencing homelessness each year, many of whom are children, this is often a reality they face. Jim Burke Subaru wants to help. During the month of February, Jim Burke Subaru and retailers across the country are helping to support those in need by providing one of the most requested items needed by those experiencing homelessness: socks. This small item, most of us take for granted, can truly have an enormous impact by providing comfort and maintaining the health of those experiencing homelessness.

First Light Shelter
Jim Burke Subaru is giving comfort and warmth to those experiencing homelessness.

Finding Love at Jim Burke Subaru - Catherine F

Shelby Humane's relationship with Jim Burke Subaru has played an essential role in advocating for adoptions and spreading awareness for homeless cats and dogs in Shelby County, Alabama. As Shelby Humane has reached a perilous situation of overcrowding putting homeless animals at-risk, we're so excited to announce that through the generous support of the Jim Burke Subaru Team seven homeless pets found their perfect, loving home on Saturday, October 8, 2022 during the Jim Burke Loves Shelby Humane Adoption Event! Thanks to Cherita McCants from Jim Burke Subaru in Birmingham, AL, we were able to provide adoption prep expenses for 30 pets, find forever homes for 7 pets, while also advocating for almost 800 cats and dogs seeking refuge at Shelby Humane! One of the precious lives that were changed due to the fantastic efforts of Jim Burke Subaru is that of a beautiful black and white mixed-breed dog named Rayna. Like many shelter pets, Rayna's journey had a rough beginning. When she was a baby, she won the hearts of her first owners by her adorable puppy features and personality. Unfortunately, as she grew into a medium sized dog, her owners didn't know how to care for her well and decided their best option was to chain her up outside. Rayna lived on a chain for the first year and a half of her life. Until one day everything changed, her owners had to move and couldn't take her with them so they graciously decided to surrender Rayna to Shelby Humane. At first the transition was devastating for her, she didn't understand why she was abandoned and became really depressed while living at the shelter. Things started looking up for Rayna when a foster family opened their home to her. Rayna quickly became the perfect house guest. “She loves to cuddle! She is house trained, and seems extremely grateful for the change in pace” her foster mom told Shelby Humane. Rayna's transition to her forever home came on October 8, 2022 when Jim Burke Subaru hosted a Subaru Loves Shelby Humane event. While at the event, Rayna found her forever home complete with other dogs to play and plenty of room to run as much as she wants! Rayna found love at Jim Burke Subaru! ** The first picture is of Rayna the day she was surrendered and the last picture is of Rayna with her new owner at Jim Burke Subaru!

Shelby Humane
Finding Love at Jim Burke Subaru

Subaru Loves Pets - Cherita M

October 2022, Subaru has a long history of supporting pets in need and the Subaru Loves Pets initiative has helped support the adoption of nearly 60,000 animals from local animal welfare organizations. Since 2008, Jim Burke Subaru would like to thank Shelby Humane Society for their hard work and dedication to animals. This year we were able to help find seven of the nine lovable pets new homes!!

Shelby Humane
Subaru Loves Pets

Subaru Loves Learning - Cherita M

October 2022 Subaru believes that all students deserve an equal and fair opportunity at a quality education. Through our partnership with, Subaru and its retailers will have supported more than 300,000 students nationwide and are proud to be their largest corporate supporter. Jim Burke would like to thank Jennifer Lovelock and Leea-Merica Murphy on their hard work at Wilkerson Middle School.

Malachi Wilkerson Middle School
Subaru Loves Learning

Subaru Loves to Care - Cherita M

Subaru Loves to Care. Spreading warmth, hope, and love. This June, we are teaming up with Kirklin Clinic at UAB Hospital, we appreciate Lauren, Baylie, Molly, and Dorthea for their hard work at UAB. So The Leukemia & Lymphoma Society to spread warmth, hope, and love to people fighting cancer.

O'Neal Comprehensive Cancer Center at UAB
Subaru Loves to Care

Subaru Share the Love Event - Shannon W - Shannon W

May 2022 Jim Burke Subaru is proud to announce, with the help of Subaru of America, we have raised over $5,000 for our hometown charity - Rising Hope Academy - during the Subaru Share the Love Event! Norris Underwood, Jim Burke Subaru's Finance Manager, and Cherita Mccants Delivery Specialist personally delivered the check and got to meet some of the Rising Hope students. Thank you to all who purchased a Subaru during our Share the Love Event to make this donation possible, and thank you to Shannon Weaver, Rising Hope's Executive Director, for hosting us! To learn more about Rising Hope Academy, please visit their website.

Rising Hope Academy
 Subaru Share the Love Event - Shannon W

Subaru Loves to Help- Camilla J. - Camilla J

Imagine worrying about staying warm as the nights grow colder. For more than 500,000 Americans experiencing homelessness, this is the reality they face every night. Through our Love Promise, which is a commitment to supporting our communities, Subaru and our retailers are taking action by partnering with local homeless shelters to personally deliver water-resistant blankets and warm socks to help those in need. For the month of November Jim Burke Subaru is supporting First Light Shelter ( Center for Homeless Women & Children) to help people in need this winter!

First Light
Subaru Loves to Help- Camilla J.

Shelby Humane - Tree D

Subaru Loves Pets! Our vaccine clinic with Shelby County Humane Society was a success! Was a great turn out, thank you to Shelby County Humane Society with a great collaboration with Jim Burke Subaru we were able to vaccinate 118 and microchipped 53 pets.

Shelby Humane
Shelby Humane