What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Jim Burke Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Shelby County Humane Society
Bagley Junior High School
Children's of Alabama

Subaru Love Promise Heart

Love Promise Stories from Jim Burke Subaru

Malachi Wilkerson Middle School  –  Davida J

Malachi Wilkerson Middle School

Malachi Wilkerson Middle School is proud to be the 1st Birmingham City School to be the recipient of the Jim Burke Subaru Loves Learning Initiative Grant. The criteria is on a nomination basis, so hats off to the person that nominated us to receive these resources for our students. Today, we were presented with 150 6th - 9th grade Science related literature titles that will serve as a continuous and innovative way to bring Science alive in our school. A big thank you to Ms. Kayleigh Cruse and representative for delivering our books today. A special shout out to our Science Teachers: Ms. Shannon Parker, Dr. Jason Dunning, and Mrs. Lissa Blankenship.

Jim Burke Subaru Loves To Care for UAB Patients  –  Kate S

Jim Burke Subaru Loves To Care for UAB Patients

For the second year, Jim Burke Subaru has been showing how Subaru “Loves To Care” by delivering blankets to patients being treated for cancer at the University of Alabama in Birmingham (UAB) Comprehensive Cancer Center (CCC). During the month of June, visitors to Jim Burke were able to fill out cards with words of inspiration to accompany the blankets. In addition, Jim Burke delivered art kits for children at the hospitals to help entertain them during these difficult days. On June 22, 2017, Skip Luck and Kayleigh Cruise of Jim Burke Subaru partnered with Kate Siqueira of The Leukemia & Lymphoma Society to deliver these care packages to a representative of the UAB Young Supporters Board, Callen Clyce, to be distributed to their patients. When asked why Jim Burke participates in this event, Kayleigh described the unfortunate trend of employees whose lives have been touched by cancer which is why their store was excited to be able to share some comfort with the patients at UAB as we all work together towards finding a cure for blood cancers. Photo from left: Kayleigh Cruise, Skip Luck, Callen Clyce, Kate Siqueira

More Than Just Pet Adoptions  –  Cassidy S

More Than Just Pet Adoptions

We all feel great when dogs, puppies, cats, and kittens get adopted. But our mission goes well beyond that, and because of the support from Jim Burke Subaru and Subaru of America, we are able to accomplish more than just pet adoptions. Through collaboration with local vets, trainers, and other local businesses, our Pet Retention Program keeps pets in their homes while keeping the shelter population down. Here at SHS, we've seen that a lot of pet owners are at the end of their rope when they come to surrender their animal. These owners love their pets, but financial barriers keep them from being able to afford medical care, behavioral training and assistance, or simply a dog house or fence to protect the pets they love so dearly. This program, due in part to the generous support from Jim Burke Subaru and Subaru of America, allows us to assist these families with these financial burdens in order for them to keep their pet. Take Daisy for example. (pictured) Her life before adoption amounted to fending for herself and living alone in the wild. Having a home and a family was a huge adjustment, and she needed specialized training that her new dad just couldn't afford. Through our Pet Retention Program, we were able to assist her new dad in training costs, all without having Daisy returned to the shelter. She is now the happy dog she was always meant to be! Thank you Subaru for your generous support of SHS and all that we do TOGETHER to save pets in our community.

Bringing Warmth and Hope  –  Kayleigh C

Bringing Warmth and Hope

On behalf of all of us at The Leukemia & Lymphoma Society (LLS), including millions of dedicated volunteers nationwide, we thank you and all your colleagues at Jim Burke Subaru for participating in the inaugural Subaru Love to Care Program with LLS. Your support means a great deal to us, in our efforts to fund more research to find cures for cancer, and improve the quality of life for blood cancer patients and their families. Additionally, your support and enthusiasm for the work of our local LLS Chapter creates a winning partnership in the community, and a powerful team supporting cancer patients! We are honored to work with you to bring comfort, support, and warmth to cancer patients during what is most likely the most difficult time in their lives. Someday Is Today, Louis J. DeGennaro, PhD President & Chief Executive Officer

Jim Burke Subaru partners with Bagley Junior High  –  Angela S

Jim Burke Subaru partners with Bagley Junior High

November 19, 2015 The faculty and staff of Bagley Junior High School wish to express our sincere gratitude to Jim Burke Subaru and Kayleigh Cruse, Internet Marketing Assistant, for the science school books donated through the Subaru Loves Learning program. In an ever-changing world, we strive to give our students the tools they need to be successful towards the goal of becoming college and career ready. This generous donation of science school books will enhance our student's learning, and will help to inspire them to want to learn more. As one of the smaller communities in the Jefferson County and Birmingham, AL area, we appreciate the kindness of Jim Burke Subaru and their support for the education of our students. Sincerely, Phil Ackerman, Principal Angela Strickland, Assistant Principal Pamela Barnes, Registrar

Subaru Loves Learning Book Drive - August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive - August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Bagley Junior High School in Jefferson County school district. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.